---
node: fashion_reiwa
type: fashion
slug: reiwa_era_fashion
title: "Fashion in the Reiwa era"
lead: "Reiwa fashion balances global fast fashion with sustainability, secondhand and gender-neutral styles, while a young-led revival mixes vintage kimono with modern clothes for everyday and casual wear."
published: 2026-07-27
updated: 2026-07-28
previous_hash: "f004cbe968f65345b40c48b79086b1fa21fff6c2fdb09800c1d580ec7c6e7aaa"
renamed_from: "reiwa_era"
change: "Merged under the history section; title reframed as “Fashion in …”"
requester: internal
reason: "Per the owner's decision, fashion is no longer a standalone section but lives under each history era"
---

## Overview

Daily dress is dominated by casual, functional and streetwear looks, much of it from domestic and global fast-fashion chains. At the same time secondhand shopping, resale platforms and a sustainability ethos push against disposable buying.

## Key garments and style

Genderless and unisex styling has moved into the mainstream, and a younger generation is reviving the kimono on its own terms — pairing vintage or rental kimono with contemporary items rather than treating it only as formal wear.

## Transition

The story remains open: Japanese dress keeps evolving as global trends, digital culture and a renewed interest in tradition meet.