---
node: reiwa
type: period
slug: reiwa_era
title: "Reiwa era"
lead: "Reiwa fashion balances global fast fashion with sustainability, secondhand and gender-neutral styles, while a young-led revival mixes vintage kimono with modern clothes for everyday and casual wear."
published: 2026-07-27
updated: 2026-07-27
---

## Overview

Daily dress is dominated by casual, functional and streetwear looks, much of it from domestic and global fast-fashion chains. At the same time secondhand shopping, resale platforms and a sustainability ethos push against disposable buying.

## Key garments and style

Genderless and unisex styling has moved into the mainstream, and a younger generation is reviving the kimono on its own terms — pairing vintage or rental kimono with contemporary items rather than treating it only as formal wear.

## Transition

The story remains open: Japanese dress keeps evolving as global trends, digital culture and a renewed interest in tradition meet.